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L’Occitane Launches Solidarity Balm for IWD  

March 8, 2017
solidarity balm IWD

via Alexis Farah


Just a week before International Women’s Day (IWD) and a month after the Women’s March, a Polish politician stood before his peers (including ladies) and declared that the opposite sex was smaller and less intelligent, and therefore should earn less. After watching the video I picked my jaw up off the floor long enough to read that the European Parliament had swiftly launched a hate speech investigation in response. Good.

But how, in 2017, could anyone even think like that let alone share such a small-minded opinion? Naive? Maybe, but the video was a scary reminder that we are still fighting for rights that should be inherently ours.

So this International Women’s Day, it’s more important than ever to demand a more inclusive, gender equal world. How? Plenty of resources are available to be #BeBoldForChange here. You can also explore participating beauty brands for a wider reach. Lines like Tatcha, BirchBox, and Beautiful Rights are all supporting female initiatives, while L’Occitane created a Solidarity Balm exclusively for the cause. The violet-scented (think: Choward’s Violet Mints), limited edition shea butter ointment is sourced in Burkina Faso through a sustainable and fair trade partnership with the women who produce it, and 100% of the profits from the $6 balm goes to the UN Women Fund for Gender Equality.  

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