Beauty Articles Products With Purpose

This Brand is Empowering Women One Skin Care Product at a Time

May 5, 2016

via Snappa


Every once in a while I have a good fangirl moment.

At a recent New York Fashion Week show for example, I spotted ultra-cool lifestyle blogger, Emily Schuman of Cupcakes & Cashmere and had to tell her how much I admired her and her mega-successful business. As I’d hoped, she was very receptive to my gushing and thanked me for the support.

I experienced the same fangirl giddiness when I first tried skin care brand, You Are Amazing. Not only is the new line free of parabens and phthalates and isn’t tested on our furry friends, but it also smells out of this world (what can I say, I’m a sucker for a good scent!). Their Smooth It Out Exfoliating Body Scrub & Wash in Coconut Water is like a vacation in a bottle – complete with SPF and tropical beverages, of course. And since I enjoy the comforting smell of eucalyptus all year round (as opposed to just during cold and flu season like most people), I zeroed in on their Eucalyptus Mint Hello Beautiful Skin Body Lotion to slather on my limbs each night. The light texture means it isn’t too goopy to transfer onto my sheets when I’m in bed.

The brand, which launched this year and includes an extensive line of bath scrubs, lotions, and body mists, is aptly named to represents its social mission to empower young women to be confident and strong. And to execute that mission, You Are Amazing has partnered with Girl Up, the United Nations Foundation’s adolescent girl campaign, to build new leadership opportunities around the world. For each product purchased from the line, leadership development training opportunities are donated to empower girls to change the world. In year one, the brand aims to help empower 5,000 girl leaders through Girl Up clubs around the United States.

After all, we run the world, right Bey?

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