Recently some major beauty news broke the internet … and it had nothing to do with the Kardashians.
The buzz was sparked by hair care brand, Beauty & Pin-Ups, and the company’s newly appointed spokesperson, Katie Meade. Meade, who has Down Syndrome and was also born with a heart defect, appears in pin-up garb and “fearless”-stamped attire on the brand’s packaging and promotional material, making the necessary statement that there isn’t one way to define beauty.
The unprecedented move wasn’t out of the blue for Beauty & Pin-Ups, who’s had a partnership with Best Buddies International (BBI) since its launch in 2015. A portion of the line’s total sales supports the heroic work of BBI, which is the world’s largest organization dedicated to ending the social, physical and economic isolation of more than 200 million people with intellectual and developmental disabilities.
But the brand hasn’t stopped there. In addition to their work with BBI, they continued celebrating fearlessness by introducing Valor, a superfine hairspray teeming with strand-boosting ingredients like Gingko Biloba, in partnership with Pin-Ups for Vets, a nonprofit that creates and sells calendars to support veterans. “Partnering with an organization that reflected our company’s continual mission to empower women is as important as creating outstanding products,” says Beauty & Pin-Ups CEO, Kenny Kahn. “I met Pin-Ups for Vets founder Gina Elise and was instantly moved by the work she was doing with our nations veterans,” he adds. Not only does Gina herself grace the front of the hairspray bottle, but a portion of the proceeds from the sprtiz is also donated to her nonprofit, which is dedicated to boosting veterans’ healthcare, hospitals and personal well-being.