By now, you’ve probably gained some knowledge of the natural and organic beauty industry. You’ve probably browsed the skin care aisle in Whole Foods or clean boutiques like The Detox Market. And you’ve probably made an informed decision to incorporate at least some “healthy” items in your beauty arsenal.
I know I have (expect when it comes to acne, in which case I need hard chemicals) but I’ve always struggled to find a comprehensive guide to non-toxic beauty in one place. Enter one-stop-shop, Credo, which I stumbled upon while scouring the web for Random Acts of Lipstick content. The online apothecary offers over 100 eco-conscious brands as well as interactive tools like brand founder videos, clean beauty swaps, and most importantly (for my sake, anyway) they’re champions of Lipstick Angels, an org dedicated to providing holistic beauty services to cancer patients. “The Lipstick Angels provide makeovers and skin care using all non-toxic and healing beauty products carried at Credo,” says Annie Jackson, VP of Merchandising and Planning at Credo. “Credo and Lipstick Angels are working together to extend our mission of tapping into people’s belief systems, awareness about the products they are putting on their bodies, and our holistic vision for what beauty is: looking good and feeling good,” she continues.
And while the brand commits 1% of all sales to the organization, which launched their program at Weill Cornell in New York City this week, they also stock hospital kits for each visit. “The way that Lipstick Angels provides care to women, making them feel confident and beautiful, does so much for their journey of recovery,” continues Jackson.
This month Credo furthered their efforts for Lipstick Angels by crafting – and selling – totes stamped with “Totally clean. Super good. Absolutely beautiful.” (at top, left) using a donation-based purchasing model since 100% of the proceeds will help fund Lipstick Angels’ work. They’ve also committed all proceeds from sales of Vapor’s berry fuscia-tinted lipstick in “Hello, Love” (at left, $25) to the non-profit.