Beauty Articles Giving Back Products With Purpose

Guest Post: The BCA Brow and Lash Squad That Works for Patients and Supports a Cause

October 25, 2017

via Alexis Farah

Gabby Rosenthal gets as excited about Monday Night Football as she does about a lipstick launch. It’s that effervescent spirit that makes us love the PR professional, who we’ve known for over a decade. Her support for has remind steady from the jump (here she is at our recent Puppies + Polish event), and in her first piece for us, Rosenthal found the best BCA lash and brow products for women going through chemo that also have a give-back program.  

The women in my family are survivors (and thrivers!) – both my mom and my grandma have conquered breast cancer. They are my inspiration every day. As a cancer survivor myself (I had Stage 4 Non Hodgkin’s Lymphoma when I was 18) and a vet in the beauty biz, I’m always on the lookout for products that not only work, but also have a feel good factor. Because of the chemotherapy treatments that made my hair fall out (yes – brows and lashes too!), it has become a bit of an obsession looking for products that fill the bare patches that chemo left behind, and help me feel my most beautiful. Here are my favorite powerhouse products for brows and lashes with a purpose:


IT CosmeticsWhether your brows are naturally sparse, your hair is fine, or you over-tweezed at some point (hello ‘90s!), you’ve probably tried a product to make your eyebrows Insta-worthy. I have sampled every pencil out there. My favorite is the Brow Power Universal Eyebrow Pencil from IT Cosmetics. Developed with plastic surgeons, this self-sharpening pencil really does it all. It features an oval tip, which works for both thin and thick brows, that mimics strokes of hair when you use it. It’s also budge-proof so there is no need for a gel or powder to set it. The universal shade, along with their proprietary Brow Power Technology, adjusts to any brow shade by using varying pressure when applying – and even covers grays! The best part? For every pencil sold, IT Cosmetics donates one to Look Good Feel Better to help women face the effects of cancer with confidence, with over $8 million donated to date!


ThriveI’ve never been a fan of mascara since my lashes grew back short and fine. After perfecting liquid liner, which is a great tool for creating the illusion of a thicker lash line, I turned to false lashes. Nowadays, there’s a great variety of falsies, from natural to dramatic. They may be intimidating to apply at first, but with a great pair of tweezers and a little practice, they have become a staple in my beauty wardrobe. A few years ago, one of my beauty editor friends turned me onto Thrive Causemetics, a brand based on empowering women, founded by makeup artist Karissa Bodar in honor of her friend Kristy who lost her battle to cancer. All lashes are lightweight and are made with vegan and cruelty free ingredients, so they’re super gentle on your eyelids. The Robin Lashes are my personal favorite, but you can’t go wrong with any style. The brand, which sells a whole lot more than lashes, defines Beauty with a Purpose. For every product purchased, Thrive donates one to empower a woman living through cancer or domestic violence. That’s a cause I would blink twice for.

WinkI’m all about multitasking, especially if it helps to simplify my beauty routine. Amalie Beauty’s WINK Lash & Brow Oil does just that. This game changer is great for both lashes and brows. The hypoallergenic formula (it’s vegan, cruelty-free and organic too!) gives your peepers a more lush, full appearance in just two weeks, even though each tube has two months worth of application! If that’s not enough, for every bottle sold, Amalie Beauty will donate one to a cancer warrior through their partnership with the Breast Cancer Charities of America’s Feeling Beautiful Again program!

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