LA real talk: I live and work on the west side but every once in a while I’ll venture beyond my local roads (and into hours of gridlock) for a good cause.
One event that recently landed me on the east side was Beauty Bus‘ pop-up salon at the Ronald McDonald House in Silver Lake. The org, which offers beauty services and pampering products to hospital – or home – bound children and their caretakers, invited me to attend the day of self-care, set up to offer relief to over 50 participants. Naturally, I said yes!
Before even entering the event room yesterday, I could hear shrills of excitement and squinted to see kids eagerly running around showing off their glitter tattoos and spray painted hair. It was apparent that the salon, filled with manicure, hair, and makeup stations, (see photo at left) had made an immediate impact on each “client.” “All of our pop-up salons are really about brining people out of their hospital rooms, out of their rooms at Ronald McDonald House and into a supportive community where there’s music and smiles and hugs and friends to give them a moment outside of their disease,” said Wendy Marantz Levine, whose family founded Beauty Bus in memory of her sister Melissa (an avid “spa girl”) who passed away when she was 28 from a degenerate neuromuscular disease.
And as I walked around the room, I took note of the supportive community she referenced and the uplifting energy present, and couldn’t help but acknowledge that simple beauty treatments indeed work wonders to boost morale. Case in point: In my final lap, I watched Elan Bongiorno, celebrity makeup artist to Eva Longoria, treat Patricia (the mother of a patient) to a red-carpet worthy makeover so good, it brought tears to her eyes (see below!). This is the beautiful moment that makes every event, every article, every push for engagement worth it, folks.
And while Beauty Bus runs like a well oiled mascara wand, there’s always a need for additional support. Click here to volunteer, donate new products for Beauty Bus events, or to get more involved.